Urbana mkt



Concept Design / 3D Modeling / Rendering



Designer for different brands and companies. Most notably I worked on the concept for stands that were used as points of sale in different events like concerts and festivals.


I used the brand image and translate that into tangible objects. When approved I worked with the production team giving direction and specifications using construction sheets and blueprints.


Here are some of my favorites:



tECATE BAJÍO FESTIVAL





The brief was to make the VIP section for the festival-goers. Using the main images of the Tecate brand, which was the main sponsor, and blending them with the branding elements of the festival, which was provided by the line-up poster.


Strong angles, and metal as a very rough image in line with the brand, with colorful elements to tie it to the festival.



Design proposal



STRONGBOW





The brief was to make a new point of sale for the apple cider Strongbow that was easily recognizable and made to stand out. Their whole identity is to connect back with nature which is capped of with their slogan "Refreshing by Nature".


This concept was designed to give the space a warm and welcoming feeling which was in direct contrast to the energetic nature of the concerts and festivals where this design was going to be used. A lot of wood, plants, and warm lights were used to achieve this. A repurposed container was used as well since recycling is heavily tied to the brand as well.



Design Proposal



Note: Proposals only, production department to modify structures when needed.*