Urbana mkt



Concept Design



I created visually engaging point-of-sale stands for concerts and festivals, ensuring a strong brand presence in high-traffic environments. My role involved translating brand identity into impactful on-site visuals, including signage, promotional materials, and display graphics.


I worked closely with the production team to ensure accurate execution of the designs, maintaining brand consistency across all elements. Here are some of my favorite projects:



tECATE BAJÍO FESTIVAL





The goal was to design an engaging VIP section that reflected both the Tecate brand—the festival’s main sponsor—and the festival’s unique branding. I integrated Tecate’s bold imagery with the vibrant visual elements from the festival’s lineup poster, ensuring a seamless blend of both identities.


The design featured strong angular forms and industrial metal textures, reinforcing Tecate’s rugged aesthetic. These elements were contrasted with colorful accents inspired by the festival’s branding, creating a dynamic yet cohesive visual experience.



Design proposal



STRONGBOW





The objective was to create a standout, easily recognizable point of sale for Strongbow Apple Cider, staying true to its identity of reconnecting with nature. Inspired by their slogan, "Refreshing by Nature," the design focused on creating a warm and inviting atmosphere, offering a visual contrast to the high-energy environment of concerts and festivals.


To achieve this, I incorporated natural materials like wood, lush greenery, and warm lighting, reinforcing Strongbow’s organic and refreshing brand image. A repurposed shipping container served as the foundation, emphasizing the brand’s commitment to sustainability and recycling. The result was a visually distinct and immersive brand experience that stood out while staying true to Strongbow’s core values.



Design Proposal



Note: Proposals only, production department worked separate.*