I started defining the core values of the company, which were:
- Personalized Images
- Collections
After that it was decided that the content would be divided into 5 sections:
- Product Images/Mockups
- Art Quotes
- Blog Posts
- Memes
Each week we would set up the goal for the week and decide the number of posts we would do accordingly. That number would be divided between the different sections with each correspondent percentage. At the end of each week, we would measure results.
All the artworks displayed would have to be on sale on the site so that if any of the posts went viral, which in many cases they did, we could gain some conversions from that traffic.